![]() The brand had already expanded the Fit Me Foundation range with 16 medium to deep shades, so it only makes sense that their dark circle erasers would get a taste of diversity, too. There's still tons of work to be done, of course (the line could stand to go even darker), but this concealer update is yet another step in the right direction for Maybelline becoming truly all-inclusive. Finally, "Hazelnut" is the deepest of the new additions, an ideal brightener for beauties with mocha skin tones. "Caramel" is a medium honey that could suit those with very warm skin tones, while "Tan", a shade deeper, seems to feature a slightly cooler undertone. Then there's "Golden", a worthy color for medium skin tones. "Sand" is the golden beige addition to the concealer line. ![]() No matter the shade, the new concealers are a job well done for Maybelline. Instant Age Rewind Concealer, $10, Maybelline So, it looks like Maybelline is really on a mission to become one of the most affordable brands that cater to WOC, too. Along with an ivory hue that caters to those with paler skin tones, five new, golden to hazelnut shades have now been thrown into the mix. But up until now, tan to deep hues simply didn't exist, making the concealer a flop for WOC who could do absolutely nothing with the previous "fair", "light", and "neutralizer" shades. The Instant Age Rewind concealer has long been heralded as a holy grail dark circle eraser by many beauty fanatics that claim it's a great dupe for high-end concealers. ![]() Taking to Twitter to respond to a fan asking that the range be adjusted so that it caters to everyone, the brand shared news of an expansion- and, honestly, it's about damn time. Drugstore beauty heavy-hitter, Maybelline, started the new year off with a bang by introducing deeper shades to their cult-favorite concealer lineup. The dream of finding that match-made-in-heaven concealer without shelling out the big bucks just became more of a reality. Maybelline just expanded its Instant Age Rewind Concealer shades - and if you're a woman of color, the news is a very big deal. Most of these options are spiked with moisture-boosting ingredients that never result in cakey finishes and are ideal for enhancing the innate beauty of older skin.This is not a drill. Now that you've gotten the low-down, we present to you the best foundations for mature skin, hand-picked by celebrity makeup artists and Allure editors. Once you've landed on your dream formula, the key is to only dot foundation in the areas you need coverage the most, instead of slathering it on all over, which makeup artist Nick Barose says can read as "severe." Tulve suggests tapping the product in with your fingers, blending outwards as needed, and using minimal powder - as it can emphasize lines and texture, the very things you're probably trying to downplay. (You'll see what we mean when you read through this list.) Makeup artist Tony Tulve recommends choosing liquid foundations, as they "act more like a second skin" and leaning into the "less is more" philosophy when applying foundation to mature skin. Anything too heavy will settle into lines and creases and do the opposite of what you're looking for." "Finding a foundation that melts into the skin is paramount for looking fresh. "Fine - or not so fine - lines and larger pores can make foundation look mask-like at best and incredibly unflattering at the worst," explains makeup artist Fiona Stiles. You just need to know what you're dealing with when choosing what makeup products to buy. We're here to guide you on the best base makeup that addresses issues that aging skin faces, like fine lines, wrinkles, and uneven texture - you know, all naturally occurring things that happen when you live long enough to acquire infinite experience and wisdom.Īs you grow older, your complexion gains texture and leans on the drier end, but that's nothing to fret about. ![]() As you age gracefully, enlist in one of the best foundations for mature skin the market has to offer. Regardless of age, your perfect foundation camouflages your concerns while giving you a flawless finish.
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